Load On The Road – logotype work

Load On The Road was a local start-up from Sweden that had invented a new way of charging Apple products for those on the go: a charger drawing power from the movement of the wheel of a bike! To market this invention and their company, they asked me to design and produce a logotype for them. The design needed to convey the environmental friendliness, the mobility and the ingenuity behind the concept of the charger. It also needed to scale to incredible sizes in order to be printable on posters, banners, t-shirts and other materials: to achieve this, I designed the logotype in vector format (.svg) using InkScape.